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When Allison Herman took over Dragonwing, she thought she was stepping into a thriving business. What she actually got was a crash course in reinvention. Dragonwing started as a niche undergarment brand for girls in field sports (think soccer, lacrosse, and other high-intensity […]

Flipping a Brand & Turning It Into a Movement with Allison Herman

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This blog is a space for thoughtful stories and real conversations. It’s where strategy meets storytelling, and where you might just find what you’ve been craving.
I’m Amy.

When we talk about great leadership, we tend to focus on strategy, decision-making, and vision. But here’s the thing: the best leaders aren’t the ones with all the answers. They’re the ones who create space for the right voices, ask the right questions, and build teams where everyone […]

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If you’re a course creator, you’ve probably been there – riding the high of an exciting launch, only to crash into the low of waiting months before you can sell again. It’s an exhausting cycle, and for many, it’s not sustainable. But what if there was a way to create steady, predictable […]

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You’ve heard it before: If you’re not scaling, you’re dying. Business “gurus” love to preach hustle, optimization, and endless growth as the only path to success. But what if that’s not true? What if the reason your business feels overwhelming isn’t because you’re not doing enough, but […]

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Sometimes, life’s most challenging moments become the launchpad for incredible transformation. That’s exactly what happened for Meg Smith, founder and CEO of Love, Lexxi. On the latest episode of Business Origin Stories, Meg shared how her personal struggles with body image and health […]

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If your photo library is a mess of endless screenshots, duplicates, and forgotten memories, you’re not alone. Most of us were never taught how to manage our digital lives, let alone preserve the memories that matter most. That’s where Casey von Stein, aka Miss Freddy, comes in. As a […]

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“I truly believe small business owners are so needed right now in this world. Especially businesses that are led with heart and are here to create impact. We can no longer get by on the status quo.” Welcome to the first episode of Business Origin Stories, where Amy Schutte invites you […]

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