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If writing about your business makes you feel like a walking pitch deck, (or worse, like you’re trying to convince people of something you don’t even believe) that’s a messaging problem. When people say they “need better messaging,” they’re often talking about more than words. They’re […]

How Katie Lantukh Turned Messaging Strategy into a LinkedIn Referral Engine

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This blog is a space for thoughtful stories and real conversations. It’s where strategy meets storytelling, and where you might just find what you’ve been craving.
I’m Amy.

There’s a difference between taking pretty pictures and capturing someone’s essence. That’s what Jenny Losee does. She’s a luxury wedding and brand photographer with the eye of an artist, the soul of a storyteller, and a confidence that’s shaped a beautifully intentional business. I’ve […]

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When I first stepped into entrepreneurship, I did what most service-based founders do. I worked hard, charged modestly, and hoped that impact would eventually equal income. But after months (okay, years) of helping clients transform their businesses and still feeling energetically […]

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When you’re building a business, hiring your first team member feels like a milestone — and it is. But it’s also something else entirely: a turning point in how you lead, how you grow, and how much risk you’re (often unknowingly) taking on. In this week’s episode of Business Origin […]

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While pregnant with twins, Corina Sanchez was also navigating a high-stakes job in tech, managing a toddler at home, and still taking on side projects. Every hour of her day was accounted for. But when her doctor told her to stop working — not “slow down,” but stop — she realized the […]

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From the moment she started sharing about a retreat in Sedona that helped her reclaim her gifts, I knew this was going to be one of those conversations that leaves a mark. Christy Nault’s story touches on trauma, chronic illness, nervous system healing, and the way our bodies hold the […]

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A few years ago, I wrapped a dreamy business retreat in Santa Fe — sunshine, breathwork, big ideas, the whole nine. But by the time I landed in Phoenix, I was exhausted, disheveled, and rerouted to Boise on the wrong flight. That’s how I ended up in the last middle seat on the plane […]

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When was the last time you got a robocall? If your phone buzzed today with a spammy auto-dialed message or an unsolicited sales pitch, you’re not alone. In the latest conversation on Business Origin Stories, I sat down with nationally recognized class action attorney Chris Roberts […]

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When was the last time you let your curiosity completely redirect your life? For Matt Harris, it started with a pair of bridesmaid necklaces. Twenty-nine years ago, Matt and his fiancée decided to gift pearls to their bridal party. He volunteered to do the shopping and got completely […]

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In 2013, Jessica Rhodes sent her first podcast pitch email – on behalf of her dad. She had just left her door-to-door fundraising job and was looking for a way to work from home while raising her newborn. Her dad, a business coach and early podcaster himself, suggested she start a […]

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