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What if building a business didn’t mean sacrificing your values, family, or sanity — but actually supported them? That’s exactly what my friend Crystalee Beck has done. She’s a mom of four, a serial entrepreneur, and the founder of The Mama Ladder and Comma Copywriters. She’s also one […]

The Intersection of Motherhood and Entrepreneurship With Crystalee Beck

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This blog is a space for thoughtful stories and real conversations. It’s where strategy meets storytelling, and where you might just find what you’ve been craving.
I’m Amy.

When I first heard that Rick Harris went from being a radio DJ to leading a global association, I felt curious. Those two careers couldn’t seem more different. But as I listened to his story, the through-line became so clear: people. His path is unconventional, but what really […]

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There’s no perfect time to start a business. And definitely no perfect time to start two — while raising five kids. But if you ask Jen Beyers, she’ll tell you the secret isn’t perfect timing. It’s radical candor, creative problem solving, and being all-in on your vision. Even when it […]

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Michelle Pecak knows what it feels like to be in the corporate grind, to show up in boardrooms with billion-dollar stakes, and to realize that the “dream job” wasn’t her dream after all. She held a seat at tables many of us might aspire to, and yet, when she looked around, she realized […]

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Life has never been easier in so many ways. With two clicks we can order groceries, dinner, or a new pair of shoes and have them on our doorstep in hours. Technology has made almost everything more convenient. But here’s what I’ve noticed: comfort, while wonderful, can numb the […]

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What do grocery store checkouts, hot air balloons, and chocolate chip ice cream have in common? For storytelling coach Seth Donlin, they’re not just everyday experiences – they’re anchor points for some of the most effective podcast stories he’s ever told. If you’ve ever told yourself […]

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If writing about your business makes you feel like a walking pitch deck, (or worse, like you’re trying to convince people of something you don’t even believe) that’s a messaging problem. When people say they “need better messaging,” they’re often talking about more than words. They’re […]

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There’s a difference between taking pretty pictures and capturing someone’s essence. That’s what Jenny Losee does. She’s a luxury wedding and brand photographer with the eye of an artist, the soul of a storyteller, and a confidence that’s shaped a beautifully intentional business. I’ve […]

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When I first stepped into entrepreneurship, I did what most service-based founders do. I worked hard, charged modestly, and hoped that impact would eventually equal income. But after months (okay, years) of helping clients transform their businesses and still feeling energetically […]

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When you’re building a business, hiring your first team member feels like a milestone — and it is. But it’s also something else entirely: a turning point in how you lead, how you grow, and how much risk you’re (often unknowingly) taking on. In this week’s episode of Business Origin […]

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