If your photo library is a mess of endless screenshots, duplicates, and forgotten memories, you’re not alone. Most of us were never taught how to manage our digital lives, let alone preserve the memories that matter most. That’s where Casey von Stein, aka Miss Freddy, comes in.
As a professional photo organizer, Casey helps families find joy in their photos by organizing them in a way that’s simple, meaningful, and sustainable. In this episode, Casey shares her unique journey from corporate life to carving out a one-of-a-kind niche that helps people take control of their memories without the stress.
Organizing Photos Is About Creating Connection
“We were never given a recipe card for this,” Casey explains. Our digital lives are overwhelming because no one ever taught us how to manage them. But organizing your photos isn’t just about clearing space on your phone. It’s about creating a legacy.
Casey walks through how our photos tell the story of our lives, why they matter, and how preserving them can reconnect us to moments we’ve almost forgotten.
From Photographer to Photo Organizer: Casey’s Unexpected Career Pivot
For years, Casey spent her weekends photographing families. But she realized something crucial: her clients didn’t just need photos taken—they needed help figuring out what to do with them afterward.
This realization led Casey to a career shift, one that allowed her to reclaim her weekends, be present for her family, and build a business that lights her up.
“I didn’t want to spend my life working nights and weekends,” she says. “I wanted to build a business that works for me—and helps others in the process.”
Practical Tips for Tackling Your Digital Chaos
Casey shares actionable strategies for anyone overwhelmed by their photo library:
- Start Small: Begin with a single folder or year. Organizing everything at once can feel impossible, but focusing on one step at a time makes it manageable.
- Be Consistent: Develop a system that works for you, like creating folders for each year or labeling by event, and stick to it.
- Don’t Forget Backups: Photos are irreplaceable. Make sure you’re using reliable tools to back them up automatically.
Building a Life-First Business
One of the most inspiring parts of Casey’s story is how she designed her business around her life, not the other way around. From taking summers off to spend with her kids to stepping away from weekend work, Casey built a business that reflects her values and allows her to live with intention.
Her approach is a powerful reminder: success doesn’t have to look like hustle.
Preserve Memories & Simplify Your Life
This episode is for anyone who wants to feel less overwhelmed by their digital photos and create a meaningful way to preserve their memories. Casey’s story offers inspiration for anyone looking to create a business that aligns with their values while solving real problems for their clients.
You’ll walk away with actionable insights, practical tools, and a new way to look at your camera roll.
🎧 Listen now on Apple Podcasts or Spotify.
