read post

When I think about the most impactful voices in my life: the ones who challenge me, inspire me, and remind me to live in alignment, Tracie Anes is right there at the top of the list. She’s been my colleague, my co-conspirator, and one of my dearest friends for nearly 15 years. We met […]

Growth Mindset, Core Values, and Building a Conscious Brand from the Inside Out with Tracie Anes

the latest

The Hudson & Co. Blog

welcome to

BROWSE BY CATEGORY:

Spark

Embody

Nourish

Claim

This blog is a space for thoughtful stories and real conversations. It’s where strategy meets storytelling, and where you might just find what you’ve been craving.
I’m Amy.

When Nikki Nash left the corporate world, she wasn’t just looking for a new career, she was searching for freedom, clarity, and a life more aligned with her values. In the latest episode of Business Origin Stories, Nikki opens up about her journey from the fast-paced world of […]

Read More

What would you do if you built a business to the multi-million-dollar level… only to lose it all? Jose Berlanga knows that feeling all too well. In fact, he’s faced that reality multiple times, only to rebuild stronger each time. When you hear about someone achieving multi-millionaire […]

Read More

We’ve talked about Spark, Nourish, and Claim, the core phases of building a powerful brand. But here’s the thing: creating the brand is just the beginning. The real work happens when you step into it. That’s why this next phase, Embody, is so crucial, and honestly, why it can feel so […]

Read More

When Allison Herman took over Dragonwing, she thought she was stepping into a thriving business. What she actually got was a crash course in reinvention. Dragonwing started as a niche undergarment brand for girls in field sports (think soccer, lacrosse, and other high-intensity […]

Read More

When we talk about great leadership, we tend to focus on strategy, decision-making, and vision. But here’s the thing: the best leaders aren’t the ones with all the answers. They’re the ones who create space for the right voices, ask the right questions, and build teams where everyone […]

Read More

If you’re a course creator, you’ve probably been there – riding the high of an exciting launch, only to crash into the low of waiting months before you can sell again. It’s an exhausting cycle, and for many, it’s not sustainable. But what if there was a way to create steady, predictable […]

Read More

You’ve heard it before: If you’re not scaling, you’re dying. Business “gurus” love to preach hustle, optimization, and endless growth as the only path to success. But what if that’s not true? What if the reason your business feels overwhelming isn’t because you’re not doing enough, but […]

Read More

Sometimes, life’s most challenging moments become the launchpad for incredible transformation. That’s exactly what happened for Meg Smith, founder and CEO of Love, Lexxi. On the latest episode of Business Origin Stories, Meg shared how her personal struggles with body image and health […]

Read More

If your photo library is a mess of endless screenshots, duplicates, and forgotten memories, you’re not alone. Most of us were never taught how to manage our digital lives, let alone preserve the memories that matter most. That’s where Casey von Stein, aka Miss Freddy, comes in. As a […]

Read More

Browse By Category

Spark

Embody

Nourish

Claim

In a world flooded with ChatGPT-generated content and recycled posts, your audience is craving authenticity. 

Origin Stories™ are the building blocks of trust,
resonance, and leadership.

Let’s start building your stories.

Get Your Free Guide

    We won’t send you spam. Promise.

    The 8 Origin Stories™ Every Brand and Business Owner Needs

    to Build Trust, Create Impact, and Increase Sales

    Instagram

    Let's connect, shall we? 

    @amyschutte_