read post

When I became a mom, I kept thinking, Why didn’t anyone tell me it could be this good? Not easy or tidy. But soul-expanding in a way that reoriented everything I thought I knew about myself, my work, and what was possible. And yet, when I looked around, the dominant narratives I saw […]

Rewrite the Mother Code with Dr. Gertrude Lyons

the latest

The Hudson & Co. Blog

welcome to

BROWSE BY CATEGORY:

Spark

Embody

Nourish

Claim

This blog is a space for thoughtful stories and real conversations. It’s where strategy meets storytelling, and where you might just find what you’ve been craving.
I’m Amy.

A few years ago, I stumbled into Human Design and I haven’t stopped talking about it since. Ask anyone who’s had coffee with me lately: if we’ve been in the same room for more than five minutes, it’s probably come up. This system, which pulls from astrology, the I Ching, the chakra system […]

Read More

Let me set the scene. You’re running a campaign. Maybe you’ve got a solid landing page, a dreamy CTA, and even a QR code that’s headed to print. You’ve done everything “right.” But somewhere in the back of your mind, there’s a little voice whispering: “What if I need to change something […]

Read More

When I sat down with Ellen Long recently on Business Origin Stories, I had a feeling this episode would be a favorite. But I didn’t expect to feel this seen, this inspired, or this convicted by the end of it. Ellen calls herself a “dream achiever for entrepreneurs,” and honestly? It fits. She works with […]

Read More

When I left my full-time job after having my first baby, I didn’t have a business plan. I had a gut feeling and a scribbled notebook of ideas. I knew I wanted to raise my child at home, build something meaningful, and do work that allowed me to show up as my full self. That […]

Read More

Every summer, there’s a tension that bubbles up for so many entrepreneurs I know, including me. On one hand, we crave rest. Space. Time with our kids or time for ourselves. On the other, we’ve built businesses that feel like they need us 24/7. We don’t want to lose momentum. Or income […]

Read More

When I think about the most impactful voices in my life: the ones who challenge me, inspire me, and remind me to live in alignment, Tracie Anes is right there at the top of the list. She’s been my colleague, my co-conspirator, and one of my dearest friends for nearly 15 years. We met […]

Read More

When Nikki Nash left the corporate world, she wasn’t just looking for a new career, she was searching for freedom, clarity, and a life more aligned with her values. In the latest episode of Business Origin Stories, Nikki opens up about her journey from the fast-paced world of […]

Read More

What would you do if you built a business to the multi-million-dollar level… only to lose it all? Jose Berlanga knows that feeling all too well. In fact, he’s faced that reality multiple times, only to rebuild stronger each time. When you hear about someone achieving multi-millionaire […]

Read More

We’ve talked about Spark, Nourish, and Claim, the core phases of building a powerful brand. But here’s the thing: creating the brand is just the beginning. The real work happens when you step into it. That’s why this next phase, Embody, is so crucial, and honestly, why it can feel so […]

Read More

Browse By Category

Spark

Embody

Nourish

Claim

In a world flooded with ChatGPT-generated content and recycled posts, your audience is craving authenticity. 

Origin Stories™ are the building blocks of trust,
resonance, and leadership.

Let’s start building your stories.

Get Your Free Guide

    We won’t send you spam. Promise.

    The 8 Origin Stories™ Every Brand and Business Owner Needs

    to Build Trust, Create Impact, and Increase Sales

    Instagram

    Let's connect, shall we? 

    @amyschutte_