We use neuroscience, storytelling, and powerful visibility strategies to build businesses and brands that get seen, get heard, and get results.
You deserve to build a business that FEELS as good as it LOOKS.
More than 50% of small businesses fail in the first five years.
That’s a tough reality—but we’re here to help you beat the odds and build a brand that’s wildly profitable and sustainable. We pair proven marketing and business frameworks with transformational inner work, so you can create a business (and life) you’ll never want to run away from.
... I wake up at night wondering how I'm going to make this work.
... my team is working in silos and it's costing us time, energy, and clients.
... The feast or famine cycle of business is exhausting.
... I need to attract better clients.
... It's time to uplevel, but I don't know where to start.
... My visual brand doesn't reflect who we are now (and it's costing us).
Our Clients Are Regularly Featured In:
My partner and I recently opened up a new law firm. Amy has been an invaluable resource in this process. She has not only guided us in our branding and messaging, she has been a constant source of support and encouragement. If you have met Amy before , you know she is a special soul who has a unique way of connecting with and inspiring people. Amy has undeniably been our best investment in launching our business. She is exceptional at what she does and a true joy to work with.
Kara Gleckler,
Canyon River LAw
Meet The Founder
Amy Schutte
Amy guides startups, Fortune 500s, and everything in between to achieve lasting impact through strategic messaging, storytelling frameworks, and her unique Origin Stories™ Method. A former StoryBrand Certified Guide and Certified Business Coach, she has led multi-million-dollar campaigns across the United States, Europe, and Asia—earning awards for her writing and thought leadership along the way. From championing global brands to empowering emerging entrepreneurs, Amy has witnessed how a clear, authentic narrative can move mountains—and markets.
A sought-after speaker and host of the podcast Business Origin Stories, Amy brings expertise and inspiration to teams and stages in need of a fresh perspective, tangible advice, and really good stories.
Fertile Business Retreat
For visionary entrepreneurs who want to completely transform their leadership, legacy, and brand—while laying a sustainable foundation for generational wealth and impact.
We have the blueprints, the strategy, and the most luxurious place to call in your most aligned year yet.
You deserve this time, space, and community to set yourself up for the next great up-level.
Join us September 17 - 21 in Sun Valley, Idaho.
Conception, clarity, and confidence come to life as you define what your business stands for.
Branding + Strategy
Step into the identity of your brand by integrating your core message and inspiring others.
Website + Marketing Channels
Amplify your visibility, add tangible value, and cast a bold vision for the future.
Public Relations + Visibility Strategies
Build the right team, establish essential processes, and shift your focus from profit to true impact.
Consulting + Business Coaching
We're here for the entrepreneurs who want to co-create transformative, nature-inspired businesses that honor both profit and purpose. By breaking free from outdated systems and fully embracing our role as stewards of connection and innovation, we become the changemakers and leaders who shape a future where businesses thrive in harmony with the rhythms of nature. When we step out of hustle culture and into fertile, regenerative ways of working, we ignite ripples that revitalize communities, safeguard our planet, and nurture the next generation of visionary founders.